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The hornworm caterpillar is named after the magenta colored "horn" which is at the posterior end of this lovely creature.
One tale tell sign of the tomato hornworm are the black colored feces which he deposits. Often, they will fall on the ground or on nearby leaves. If you see these little black pellets, start looking for him. He camouflages himself beautifully on the plant and sometimes looks just like a leaf which has curled in half.